Focussing – I find it incredibly difficult. Like probably most creative people I have a mind that never ceases to associate and create new ideas. And some of them are really good. They grab me by the throat and demand to be executed (and yes, that is a conscious choice of words).

There is never enough time in the day for all of my ideas – not even the ones already on the to-do list.
Look at the menu on top of this page, and you will see what I mean.

Lassal - The Task at Hand


I knew I needed to concentrate on a few selected tasks if I wanted to achieve any of my goals at all; but this knowledge did not make my life easier. In fact, I totally agonized over the selection process because I did not know which tasks I should choose to focuss on. I wanted all of them. They were all dear to me. They all seemed important for one reason or the other.

And that is why I have not written in this blog for such a long time: I crossed it from my immediate to do list.

In fact, the Salon category that I had announced was the last subconscious tentative to find an umbrella that would allow me to fool myself into keeping all of my topics in place. Well. I caught myself in time on that one: it never went beyond the announcement.

So, then, why I am witing this post now?

Because this blog is going to become important to me again in a year or so. That is why I am slowly starting to dust it off. I will take my time to look at the content and decide what I might do with it – or not. A lot has changed in my life in the last months (to the better) and I will pass on whatever is helping me on this journey. Because maybe, just maybe, this information is going to be helpful to you, too.

Next week, I will tell you the method I found to help me decide on what to pursue.
See you soon.

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Little Hunterman

Lassal —  25. October 2013 — 1 Comment



Visitors of my old site might remember the cartoon (image above) I doodled about Hunter, my dog. It relaxed me. It also had one great feature: I was not dependent on anyone else to draw it – no clients, no research, no input or approval from others, no special software … Hell, I could do it with pencil in my notebook if I wanted (and I did most of the time).

A week ago I reactivated the “Daily” images on Facebook.

On top of that, I’ll be preparing quarterly graphic novels that will come out as eBooks via LegendaryMedia. I’ll post a link as soon as I announce the first book next month.

I am looking forward to share Little Hunterman with you. And I hope you will let me know what you think.
(This is going to be an experiment in storytelling, all right!)


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It looks like we might schedule another speech for those who did not make it to the Frankfurt Bookfair a week ago.

Also I want to apologize for not staying for the Q&A. I was told I just had 45 min and so wanted to clear the stage for the next speaker. Only later was I told that they had actually reserved 60 min for me!

Anyway, I sat next to the stage for another 2 hours answering to questions. But I fear I did not have time for everyone.

If you happen to read this and still have a question related to the content of my speech, please leave a comment or drop me a line. I’d be glad to answer.

In addition, I’ll be rehashing parts of the speech here and going more into detail – because obviously I had to leave out a lot. I also did not want to get too technical, because others had already covered the technical part on wednesday. My speech was more about the new possibilities (and the riscs) of this new publishing market.

Freedom always comes with a price-tag.

For some this price might be overwhealming, for others it is a no-brainer. I am somewhere in between, I guess. While I might find our new freedom awesome and would not trade it for anything, I am overwhealmed by all the things I need to do to actually get things done. I do not know about you, but when I started out, I really wanted to know everything (!) and did not know anybody who could help me sort it out. I ended up wasting a lot of time trying to tackle everything, learn everything, being informed about everything … Until I finally knew enough to start to prioritize and decide, on where to invest my time.

It was not easy.
And my decisions might not be your decisions. Every company is different because every product is different.

The most important things you need to know are:

  • Who you are doing this for? Who are the people you are trying to help?
  • How can you best help them? How can you be part of the solution?

Once you can answer this, all the rest will eventually fall into place.

Try it!

By the way, this (long) report from Porter Anderson for Publishing Perspectives made for an interesting read.

In general, they talk about “writers” when they talk about self-publishing. But most of it does not need to be about text – we could be talking about illustrated books or photography books as well. Even though, granted, publishing (e)books with images as main content right now gives you more limited choices. We’ll get there eventually.

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resource list

Ok, everyone, here comes my very first opt-in page with integrated download service!
As soon as you opt-in, everything else should go automatically.

If there’s any glitch, please let me know and I take care of it manually.

I know, I know … I does not really sound like me yet – and it is not yet branded, either. But I really wanted to get this asset out to you as soon as possible. And I wanted to test the LeadPages opt-in service, too.
I will tweak the layout later. Sorry, if it sounds a bit “salesy” … The list is just a give-away and I hope you will profit from the content.

You are free to opt out of the email-list as soon as you have the resources, but I will be updating them, and I also will add some other usefull downloads, and if you stay in, you’ll get it automatically.

In this blog I will want to test and experiment with services such as mailing lists and opt-in pages. We will experiment to see what works and what does not. We’ll have interviews with different experts on various aspects of digital marketing and the new publishing world … so this will all go together. If you are interested, then stay with us!

I would have loved to have had this list when I started out myself – instead of spending weeks and months doing research, reading contracts and Terms of Service, just to find out that something was not worth my time.

Time is one of the things you can never have enough, especially when you are starting out, so I hope this list helps to save some of yours.

Let me know how it goes.


And if you have any question at all, let me know. Maybe I can help answering it.

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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

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Seth Godin / Linchpin

If the twentieth-century career was a ladder that we climbed from one predictable rung to the next, the twenty-first-century career is more like a broad rock face that we are all free-climbing. There’s no defined route, and we must use our own ingenuity, training, and strength to rise to the top. We must make our own luck.

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Jocelyn Glei